Be Persuasive

When you are required to respond to questioning by the media, the situation needs to be handled quickly, thoughtfully and responsibly. Spruikit Media Skills Training gives you the knowledge to understand what's going on and why, and the skills for you to react in a way that portrays you and your organisation in the best possible way.

Spruikit Media Skills Training can help make the most of any media situation - from providing a basic understanding of the role of the media and how it works, to a familiarisation of the media interview process and how to handle it well.

Many can benefit from the knowledge and skills that Spruikit Media Skills Training can bring - from those nominated to speak on the organisation's behalf, to those who may be 'stopped in the street' by an inquisitive journalist. Others can also benefit from having an understanding of how to best use the media in a proactive way - for example, to maximise the impact of new product/service launches, promote events, and gain specific positive publicity.

First-Step Program

Our First-Step Program is the perfect entry for anyone in an organisation to gain a basic understanding of the role of the media, how it works, and how it can work for them. Content includes:

• What is media
• The news cycle
• Journalists
• Technology
• Handling interview requests
• What constitutes news
• Traps and pitfalls
• On/off the record
• Correcting a media wrong
• Types of interviews

Next-Step Program

For those who are more extensively involved in dealing with the media, we offer a Next-Step Program which allows the participant to gain and practice the necessary skills to handle and perform well in an interview with the media.

The Next-Step Program is always tailor-made to the unique needs of the individual and/or small group, and over a timeframe that fits with the objectives involved. The program content covers the practical application of real-life media interviews including both soft and hard interviews.

The participant is viewed and critiqued by our facilitator. To assist this process the participant is recorded using a digital video setup for playback and analysis. For a more advanced media interview experience we can extend this program to include a journalist and camera crew.

Delivery options

Spruikit Media Skills Training can be delivered in the following ways:

• Spruikit Private Coaching - Learn one-on-one
• Spruikit Private Workshops - Create a group

We're here to help

Contact Spruikit to find out more.